Fireside Chat

Analytics modernization for better customer engagement and loyalty

Discover how Truist replaced a legacy analytics application with modern data pipelining to deliver the right message to the right customer at the right time.

Join us for an exclusive fireside chat with Truist and Forrester, and see how forward-looking banks are modernizing their data stack and implementing cutting-edge customer 360 solutions.

Key Takeaways

  • Collect and harmonize data across various customer touchpoints
  • Use data to identify upsell and cross-sell triggers with high precision
  • Build next-gen “pro-active” analytics solution for better CX
  • Modernize data stack to power faster and better decision making
Speakers:
Shekhar Dahiya,Software Engineering Director, Truist Financial Corporation
Noel Yuhanna,VP, Principal Analyst, Forrester Research Inc.
Amit Assudani,Sr. Solutions Architect, Gathr

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