Customer Story

United Airlines takes flight with ‘in the moment’
actionable insights

About the Customer

United Airlines: Leading the skies and setting the standards

United Airlines is a Fortune 100 company with more than 90,000 employees worldwide and is the world’s largest airline by available seat miles (ASM). United operates one of the most comprehensive global route networks, serving more than 150 million passengers annually

Business Goals

Drive excellence in passenger experience and operational efficiency

United Airlines aims to equip its workforce with the right digital tools to deliver tailored experiences to each passenger, elevate customer satisfaction, and optimize operations.

Provide a consistent and superior customer experience across all touchpoints

Enhance airline operations and streamline support services for passengers with connecting flights

Facilitate hassle-free travel while adhering to COVID-19 regulations

Improve customer service with real-time insights and coordinated response

Data and analytics vision

Build a modern data platform on the cloud to fuel in-the-moment actionable insights

United is dedicated to building a modern cloud-native data platform, serving as a robust foundation to centralize data, scale DataOps, enable analytics, optimize existing use cases, and swiftly onboard new ones.

Harness all the data, at rest or in motion, for data-driven decision making

Empower everyone with real-time insights so that they can multiply their business impact

Leverage no-code self-service frameworks to accelerate time-to-insights and time-to-market

Improve analytics affordability and reuse across business units

Challenges

Existing platforms limitations hinder United's ability to scale and drive innovation

20 TB daily incoming data @ input velocity of 50,000 events/second

The legacy platform’s data retention limitations and internal complexities made it difficult to foster data-driven innovation at scale

Difficulties in managing multiple real-time data streams

It was difficult to manage and operationalize ingestion across 100 data streams using the existing data platform

Search and analysis restricted to a limited window

With data logs available over a limited window of 2 days, identifying customer behavior patterns and anomalies was a challenge

Inability to accelerate innovation

The airline relied on batch processing, hand coded data pipelines, and complex configurations; very few use cases were onboarded in a year

How Gathr Helped

Gathr delivers significant data breakthroughs: Expansion, speed, and scalability

Handle real-time data at scale

Gathr allowed the airline to easily ingest, cleanse, and enrich, high volumes of data in real time 

Rapid application development

Gathr’s self-service, drag-and-drop features helped United set up ~100 data pipelines quickly to power multiple downstream applications 

Increased automation across data journeys

The switch from a config-driven approach to a no-code solution with out-of-the-box operators, connectors, and solution templates reduced TTM significantly

Easy ingestion from 40+ data domains

Gathr’s ready to use connectors helped United easily ingest data from a mix of legacy and modern data sources

More data for historical trend analysis

Gathr enhanced historical data and trend analysis capabilities with access to data over a longer time period

15X

Expansion in the capacity to analyze data (from 2 days to 30 days data)

4TB/day

Data processed by Gathr’s data pipelines

45X

Faster data retrieval as compared to previous solution

2X

More pipelines were added from the previous year

Business Impact

Transforming operations and empowering workforce through data-driven innovation

Flight operations

Significantly improved connecting flight operations – by streamlining baggage rerouting, gate management, turn compliance, and by providing real-time insights to airport supervisors to better assist connecting passengers

Customer Support

Empowered agents, virtual and on-ground, to provide prompt assistance to customers in rebooking, upgrades, wayfinding, overnight accommodation, and more

COVID compliant check-ins

Ensured swift and seamless check-ins for passengers by digitalizing and automating the COVID compliance verification process – including vaccination certificates, travel history, self-declarations, and many other mandatory steps

Wi-Fi optimization and management

Improved visibility into WiFi network performance helped the team optimize the QoS, leading to uninterrupted operations and enhanced user experience

Dynamic Pricing

Optimized and improved revenue management, fares, seat availability and distribution, all in real-time, by accurately predicting demand, leveraging insights into customer behavior, and analyzing many other external factors

1Mn+

customers didn’t have to wait in a queue

2K+

agents enabled with real-time insights 

5 mins

or shorter call wait time

Customer Speak
Quote - Sarang Bapat

1Mn+ customers  didn’t have to stand in a line at a lobby, gate, customer service center, baggage office, or a club.

Sarang Bapat
Director of Data Engineering at
United Airlines
Sarang Bapat - Mobile