This year’s top three trends for data and analytics leaders

The unprecedented events of 2020 have profoundly impacted and accelerated technology trends across the world. COVID-19 brought digital transformation center stage, driving organizations to redefine their digital strategies across the enterprise at breakneck speed. Business models underwent a sea change, with secondary channels for sales, distribution, and customer engagement becoming primary. From off-price retailers going online overnight to apparel and tech giants offering curbside and in-store pick-ups — the market landscape saw tectonic shifts.

The surge in digital transformation has been accompanied by an ever-increasing appetite for data and data-driven insights, which, in turn, is impacting the responsibilities of data and analytics teams in a big way. Here are three important trends that will shape the data landscape in 2021: