Rather than drawing on processed data already in storage, enterprises are practicing working with Big Data as it comes in. Sorting useful information faster and in real-time give them a competitive advantage, which is why real-time streaming analytics is gaining momentum.

Anand Venugopal, Product Head – StreamAnalytix gives insight on the world of streaming analytics at theCUBE. He discussed how analytics done right can create magic, and enterprises can use the information overload provided by customers to enhance customer experience. He also took a moment to mention the tradeoffs between complexity and speed. Businesses, he said, are more likely to trade speed for essentials that protect the business, such as security.

To read the entire article and watch the video, visit-http://siliconangle.com/blog/2016/02/17/analytics-done-wrong-is-creepy-doing-it-right-is-magic-sparksummit/