With research firm Gartner forecasting that the number of connected things worldwide will reach 20.4 billion by 2020, the rise of the Internet of Things (IoT) is hardly overstated. Indeed, the IoT is already here: The same forecast predicts that 8.4 billion connected things will be in use this year, a 31 percent increase from 2016. This means that marketers will be dealing with more data than ever before.

Anand Venugopal, head of product for StreamAnalytix, says “Organizations need to make a number of decisions before diving into the IoT. They should create a consolidated strategy and examine it with an open mind” to determine which things, phenomena, actions, and events can grow the business.”

Read the article to know what the IoT actually means for marketers and how should they prepare – http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=118482&PageNum=2